LEVERAGING THE POWER OF MUSIC AND CULTURE TO ACCELERATE BRANDS
We connect brands to culture through authentic audience-powered ideas with the biggest artists in Aotearoa and around the globe.
Universal Music artists don’t just react to culture, they create it.
Our proximity to artists means we know audiences. This allows us to develop strategic marketing solutions that build engaged communities for our partners.
We work with artists that define, shift and transcend music and culture.
Our team has an obsessive attention to detail around the inner workings of popular culture and fandom. Using our leading industry expertise, alongside data and insight, we align the right artist to achieve your campaign objectives.
We create impactful end-to-end live experiences that cultivate genuine customer connections.
Our ‘live’ services include experiential solutions that connect brands with culture, allowing them to offer immersive experiences that build brand loyalty while attracting new customers.
From in-store events to pop ups – we create memorable and impactful moments.
We leverage Universal Music’s world-class artists, repertoire and tools to uncover audience insights that drive creative ideation.
Merging data from our global insights tools with our creative edge, we create bold partnerships that are research-commissioned, drive results, and transcend culture.
We work with the biggest tours and festivals in Aotearoa to connect brands with passionate fans across the country.
From naming rights to site activations, our team of experts will develop unique ways for brands to capture attention in the heart of the action by creating bespoke and unforgettable brand moments.
With the largest roster of artists and history’s greatest global catalogue, our team are highly networked music specialists who can find the perfect song to amplify your visual content.
We have a focused and agile sync team who can move quickly to license and clear music rights, so you never miss a moment to capture attention.
POPSTA is our music & entertainment media consultancy across AU & NZ.
POPSTA connects brands to fans by unlocking UMG’s exclusive & premium YouTube inventory, allowing brands to advertise alongside the world’s most popular music, entertainment & family content.
Universal Music artists don’t just react to culture, they create it.
Our proximity to artists means we know audiences. This allows us to develop strategic marketing solutions that build engaged communities for our partners.
We work with artists that define, shift and transcend music and culture.
Our team has an obsessive attention to detail around the inner workings of popular culture and fandom. Using our leading industry expertise, alongside data and insight, we align the right artist to achieve your campaign objectives.
We create impactful end-to-end live experiences that cultivate genuine customer connections.
Our ‘live’ services include experiential solutions that connect brands with culture, allowing them to offer immersive experiences that build brand loyalty while attracting new customers.
From in-store events to pop ups – we create memorable and impactful moments.
We leverage Universal Music’s world-class artists, repertoire and tools to uncover audience insights that drive creative ideation.
Merging data from our global insights tools with our creative edge, we create bold partnerships that are research-commissioned, drive results, and transcend culture.
We work with the biggest tours and festivals in Aotearoa to connect brands with passionate fans across the country.
From naming rights to site activations, our team of experts will develop unique ways for brands to capture attention in the heart of the action by creating bespoke and unforgettable brand moments.
With the largest roster of artists and history’s greatest global catalogue, our team are highly networked music specialists who can find the perfect song to amplify your visual content.
We have a focused and agile sync team who can move quickly to license and clear music rights, so you never miss a moment to capture attention.
POPSTA is our music & entertainment media consultancy across AU & NZ.
POPSTA connects brands to fans by unlocking UMG’s exclusive & premium YouTube inventory, allowing brands to advertise alongside the world’s most popular music, entertainment & family content.
BENEE
Aotearoa Music Awards
BENEE
SNOW MACHINE FESTIVAL
LEE MVTTHEWS
Hozier
Florence + The Machine