Universal Music New Zealand partnered with FIFA for their 2023 Women's World Cup, bringing together Gen Z pop icons BENEE and Mallrat to record the official World Cup Anthem.

'Do It Again' was released across all streaming platforms, encompassing over 2.5 million streams on Spotify alone. The artists went on to perform the Anthem at the offical FIFA WWC Opening Ceremony, which was broadcast globally. Locally, this moment had over 2.2 million kiwis tune in (that's over 46% of New Zealander's), plus over 60M social impressions and press reach.