Universal Music New Zealand partnered with Spark to launch the new Samsung Galaxy S25 Ultra device.

Working with Lee Mvtthews, the producers engaged some of New Zealand’s most notable tastemakers to bring to life a dynamic track that champions the device through the lens of music culture.

Utilising the Samsung Galaxy S25 Ultra’s new features, the original track was premiered at an exclusive Spark x Samsung event for media, music influencers and Lee Mvtthews fans.

To further engage event attendees on the night, the guests shot an official music video for the track using the device itself. This was later released on artist and brand social platforms to showcase the Galaxy S25 Ultra’s new features.

This campaign highlighted Sparks’ unique offerings in a saturated market, with a creative concept that was cut-through in tone.