Universal Music NZ and BRING partnered with global platform Coke Studio for the second year, bringing together Drax Project, Peking Duk and Kita Alexander to create a bespoke soundtrack that recharges Gen Zs' connection to life.

Using data-driven insights matched with our artists incredible creative, Drax Project, Peking Duk and Kita Alexander delivered an uplifting banger that reflected Gen Zs unique rhythm. Universal Music NZ amplified this song across the country with a strategic tastemaker campaign, that authentically connected with Coke Studios target audience.